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The most popular PC games of E3 ranked by their total trailer views
This Week In The Business: Fortnite Has E3's Number
Elder Scrolls VI Officially Announced

Posted: 15 Jun 2018 01:13 PM PDT

E3 isn't a popularity contest—wait, sorry, strike that. We've just been told E3 is in fact a popularity contest. And, since every contest needs a winner, let's figure out the empirically-proved winner of E3 2018.

Using some extremely unscientific methodology, we've ranked the games of E3 2018 according to the YouTube view counts of their main E3 trailers, including both official video posts and reposts from major outlets. As you read this, the numbers will already be out of date and the stats are complicated by games for which there are multiple trailers and those that got live gameplay demos, but, look—we just wanted to put the most popular trailers of E3 2018 all in one place, and that place is here:

1. Cyberpunk 2077

With around 13.5 million views across multiple reposts of the trailer, Cyberpunk 2077's cinematic montage was obviously the trailer of E3 2018. CD Projekt RED chose not to release public gameplay footage, instead showing it behind closed doors, but we were pretty damn impressed by what we saw.

2. Fallout 76

With over 9.8 million views, Fallout 76 comes in second—not, perhaps, because it is the most exciting game of E3, but because it's coming soon and there's a lot of curiosity around Bethesda's approach to online survival for the traditionally singleplayer RPG series.

3. The Elder Scrolls 6

We added up over 7 million YouTube views for The Elder Scrolls 6, but the teaser being so short, you can probably find a few million more between Twitter and other platforms. It probably still wouldn't eclipse Cyberpunk, but considering that all we see is a bird's eye view of some mountains, that's pretty impressive. Bethesda got millions of people to look at the fantasy equivalent of the National Geographic Channel.

4. FIFA 19

With over 5.5 million views, FIFA 19 has confirmed that the most popular sport in the world is quite popular.

5. Doom Eternal

The surprise reveal of a new Doom game brought in over 5.4 million views. There is seemingly more excitement over a Doom game than a Halo game in this, the year two-thousand and eighteen.

6. Halo Infinite

With more than 4.5 million views, people are clearly excited about the Chief's return. Though if you were alive in the early 2000s, when Halo was a religion, it feels unnatural that it isn't all anyone is talking about. Apparently things change over time. Who knew?

7. Battlefield 5

The Battlefield 5 multiplayer trailer attracted over 3.7 million pairs of eyeballs, but this is where our methodology really fails us—the most popular BF5 videos weren't the trailers, but the gameplay footage posted by Nvidia and popular YouTubers.

8. Anthem

Add a few million more to Anthem's roughly 2.7 million trailer views if you include the gameplay demo. It seems folks are curious about what Anthem is all about, but having seen it last year there's a bit less buzz this time around. It's Destiny, but BioWare—we get it.

9. Devil May Cry 5

Devil May Cry 5 pulled in around 2.5 million views, proving that Dante and crew still have their charms.

10. Forza Horizon 4

Over 1.9 million views makes Microsoft's flashy racer the second biggest sports game of the show, beating out NBA Live 19 and, more narrowly, Madden NFL 19—though both have huge fanbases which E3 doesn't fully draw from.

11. Resident Evil 2

Resident Evil 2 brought in about 1.4 million views (mostly not on the official video post), but the extended gameplay footage also grabbed a couple million.

12. Assassin's Creed Odyssey

Assassin's Creed: Odyssey's cinematic trailer grabbed over 1.1M views, but it's worth noting that A) Ubisoft has different YouTube accounts for every country, and B) the gameplay footage showing off the rumored dialogue choices was viewed lots, too. That said, it's understandable that 13 million people aren't rushing to find out more about the next Assassin's Creed—they might play it, but it's mostly a known quantity, whereas Cyberpunk has the benefit of mystery.

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This Week In The Business: Fortnite Has E3's Number

Posted: 16 Jun 2018 07:04 AM PDT

STAT | 125 million - Total number of Fortnite players since the game’s original launch less than a year ago.

STAT | 2 million - The number of Switch users who downloaded Fortnite in its first 24 hours of availability.

STAT | 0 - The number of Fortnite accounts that had been attached to PlayStation Network IDs that were allowed to play the game on Switch.

QUOTE | “In the past, I think these press conferences can be a bit shallow, just going from one [game] to another then another. And we were trying to give it more of a community with the themed element, particularly with The Last of Us 2 and then following into the themed areas. It was a different approach. It was about letting the games speak for themselves.” - Sony Worldwide Studios’ Michael Denny explains the thinking behind Sony’s unorthodox E3 Showcase event.

QUOTE | “The future we want to enable is that you can play amazing games, you can play with the people you want regardless of the device you’re on, regardless of the device they’re on, and you can choose to play those games on whatever device.” - Microsoft’s chief marketing officer for gaming Mike Nichols explains how the company has taken a “more gamer-centric view” this generation.

QUOTE | “Loot boxes, broadly speaking, have gotten a bit of a bad rap. The game mechanic of buying something that you’re not sure what’s inside is as old as baseball cards. What we believe at Nintendo is that a gameplay mechanic that offers the consumer something to buy that they’re not sure what’s inside can be interesting as long as that’s not the only way you can get those items. And that’s where some developers have made some mistakes.” - Nintendo of America president Reggie Fils-Aime comes to the defense of loot boxes.

QUOTE | “As we think through all that we try to do, know that we want to be better and we want to make great games.” - Electronic Arts CEO Andrew Wilson used some of the company’s E3 briefing to talk about the publisher’s thinking around loot boxes.

QUOTE | “Yes, it’s a service. It’s a service-type product.” - Ubisoft EMEA executive director explains the games-as-a-service element of the upcoming Assassin’s Creed: Odyssey.

QUOTE | “When Microsoft approached us, it was totally unexpected and not something we were really looking to do. Nevertheless, they asked us what our goals and ambitions were as a studio in an ideal world, and so we said we wanted to free from the AAA machine and make games focused on the experience not around monetisation.” - Ninja Theory creative lead Tameem Antoniades recounts how the Hellblade studio came to be acquired by Microsoft.

QUOTE | “Ageism is a rampant problem in the game industry and within the broader technology sector, and it’s becoming even more so as first generations of game creators reach their traditional ‘retirement years.’” - Statement from Game Advocacy, a group founded by former IGDA executive director Kate Edwards that unveiled its new 50 Over 50 list this week.

QUOTE | “It’s the apocalypse. It’s not an amusement park.” - During Bethesda’s E3 showcase, Todd Howard explains why the online game Fallout 76 will let players explore worlds populated by dozens of other players rather than hundreds.

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Elder Scrolls VI Officially Announced

Posted: 15 Jun 2018 08:41 PM PDT

Unfortunately, there is no gameplay, no details on the characters, no information on the story, and nothing about the mechanics, physics, or technology other than that game director Todd Howard revealed that the current generation of home consoles are not not powerful enough to run the game, including the Xbox One and PS4.

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