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Friday, July 30, 2021

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Technology - Google News


Here’s why Apple says it hates leaks - The Verge

Posted: 30 Jul 2021 04:05 AM PDT

Apple is a notoriously secretive company, and a cease and desist letter recently acquired by Motherboard sheds new light on exactly why, arguing that leaks harm accessory makers, consumers, and Apple itself.

The C&D order reportedly sent to a Chinese citizen by Apple's lawyers in China, says that leaks about Apple's iPhone dimensions could mislead case manufacturers, who might make accessories that are incompatible with the final product. As Apple puts it, "third-party accessory manufacturers may develop and sell mobile phone cases and other accessories that are not actually compatible with the unreleased products." Motherboard notes that the market for Apple accessories is estimated to be worth almost $20 billion worldwide.

Apple also says that leaked info prevents the company from being able to surprise and delight consumers at launch events. "Apple has made every effort to take strict measures to maintain confidentiality for any information about Apple's products before their official release to ensure that every time Apple releases a new product, it can surprise the public," the letter reads. "The secret of Apple's latest technological innovation is an important part of the company DNA."

"Such situations harm the interests of consumers and Apple. Therefore, it is obvious that when the unpublished information about the design and performance of Apple's products is kept confidential, it has actual and potential commercial value," Apple's letter reads.

The letter was sent as part of what appears to be a crackdown on the sale of prototypes of unannounced Apple products on social media. These devices are allegedly stolen by factory employees and sold to anyone that could benefit, often resulting in information about the products being made public far in advance of their official announcements.

Motherboard reports that the cease and desist letter it obtained was dated June 18th. It's unclear how many individuals were sent similar letters, but it notes that the month coincides with the Twitter account of a seller, who went by the name "Mr. White," disappearing from the platform. Also in June, a leaker known as "Kang" revealed on Weibo that they'd received a notice from the company, and indicated that they'd stop posting about upcoming devices.

Beyond what Apple outlines in its letter, there are a host of reasons why companies are widely understood to not want their unannounced plans to be made public. The release of confidential product information might allow competitors to start to develop copycat devices ahead of time. And hearing that an upgraded device is on the way could make people less likely to buy an existing model, per the so-called "Osborne effect."

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Everything new coming from Apple in August 2021 - Macworld

Posted: 29 Jul 2021 04:30 AM PDT

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I have written professionally about technology for my entire adult professional life - over 20 years. I like to figure out how complicated technology works and explain it in a way anyone can understand.

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PS5 Firmware Update Will Improve Create Mode Functionality - Push Square

Posted: 30 Jul 2021 05:30 AM PDT

DualSense Create Button PS5 PlayStation 5

This PlayStation 5 firmware update that's currently in beta testing sure has a lot of enhancements to look forward to. As well as allowing us to upgrade SSD storage, making improvements to the operating system, and displaying Trophy lists the way God intended, PS5's Create functionality is set to receive some nice quality of life updates too.

The firmware's extensive patch notes have been typed out in full, and they list some relatively small but notable improvements to Create mode. Firstly, when you take screenshots, you'll be able to disable the on-screen confirmation notification that appears in the top right. This will stop it from appearing in later captures if you're taking multiple at once.

When you're recording a video, an on-screen timer remains at the bottom of the screen. With this update, the timer will disappear after three seconds and will reappear when needed, which is nice. If you want to save recent gameplay, Sony is adding more video length options. Next up, when you're editing screenshots before sharing them, the number of fonts for adding text has been expanded.

Finally, the update will include more options for enabling or disabling certain audio from video clips or when broadcasting. You'll be able to toggle your personal mic audio and party audio on or off, depending on what you want.

Again, nothing monumental here, but certainly some nice improvements for when you're creating and sharing screens and videos. Will you be making use of these new improvements? Share your thoughts in the comments below.

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