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Saturday, July 23, 2022

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Technology - Google News


Instagram Will Now Feed All Video Uploads into Reels, Adds New Creative Tools for Reels Content - Social Media Today

Posted: 21 Jul 2022 02:13 PM PDT

I know the logic behind this, and I understand why Meta would do it. But there is a whiff of desperation here, of trying to latch onto the TikTok horse as it bolts away, taking all of Instagram's popularity with it.

Today, Meta has announced that virtually all video uploads will now become Reels, whether you want them to or not, while it's also added a range of new creative tools for Reels as it doubles, and triples down on the short video format.

The main change is in bringing all video clips into the Reels feed.

As explained by Meta:

"Since reels offer a more immersive and entertaining way to watch and create videos on Instagram, we're bringing the full-screen experience to your video posts, too. In the coming weeks, new video posts shorter than 15 minutes will be shared as reels. Videos posted prior to this change will remain as videos and won't become reels."

Yes, 15 minutes. That's not exactly short form, which means that pretty much all uploaded videos in the app will now be fed into the Reels stream.

Instagram Reels update

In some ways, that makes sense. Reels is the fastest growing content format in the app, and the broader popularity of TikTok has led to habitual changes in consumption behavior, which means that users are now instinctively more aligned to the format.

In that sense, Instagram should feed into it where it can – but still…

The broader concept would be that as more people watch Reels, more content can only be beneficial for engagement, while it should also mean more views on your clips, as they'll be surfaced within that stream.

But it could also make Instagram less differentiated, less unique - and again, it does feel a little desperate from Zuck and Co.

Either way, it's a new dawn for Instagram content, and it'll be worth monitoring your stats, and considering how you can best lean into the latest Reels trends to maximize engagement.

In addition to this, Instagram's also adding a range of new creative tools for Reels clips

First off, Instagram's adding some new Remix options, to providing more ways to collaborate within Reels clips:

  • Remix for photos: Photos are core to the Instagram experience. In the coming weeks, you will be able to remix public photos. This gives you limitless inspiration to create your own unique reel. 
  • Expanded Remix layouts: Choose between a green screen, horizontal or vertical split-screen, or picture-in-picture reaction view to add your own video commentary to existing reels.
  • Add your clip: Have a hot take? Rather than having your remix appear at the same time as the original reel, you can now add your clip after the original so it plays sequentially.
Instagram Reels update

Instagram's also expanding access to its Reels templates option, which enables you to use existing, popular Reels formats as templates for your own clips, while it's also adding a new Dual camera mode, so that you can capture content and your reaction at the same time, using your phone's front and back cameras simultaneously.

Instagram Reels update

These additions also align with already established TikTok trends – so, pretty much, if you're used to TikTok, you'll already be prepared for these new creative options and tools.

Which is kind of the aim, but also kind of a concern. If Instagram remains solely focused on TikTok, then there's no real originality in the app, and less of a unique value proposition.

Where's the leadership that Meta once held as the main platform in the social media space?

It used to be that Facebook and Instagram were the apps that broke new trends, that showcased new tools, but since the introduction of Stories, it's all been about replication, and defending its territory as best it can with rip-offs and copycat features.

Meta, in general, is more focused on the next stage, in the metaverse, and maybe then, it just needs to get its main apps through till it can transfer users into its next big phase, where it will take the reigns of leadership once again.

But I'm not sure that Instagram users really want this, nor that it will help Meta maintain its leadership in the long run.

Either way, the stats will tell the tale. You or I may not like these replicant features, but if people use them, and IG engagement goes up, it's Meta that will have the last laugh.  

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Where to pre-order the Pixel 6a other than the Google Store [Updated] - 9to5Google

Posted: 22 Jul 2022 08:18 AM PDT

Today, Google opened pre-orders for its latest mid-range phone, the Pixel 6a, which comes complete with the power of Tensor. Here's where you can pre-order the Pixel 6a in the US, besides the Google Store, and where to get the best deals.

Where to pre-order the Pixel 6a

With the Pixel 6a, Google has managed to take the AI prowess of the flagship Pixel 6 and put it into an even more affordable package at $449, which is sure to draw in many customers. The traditional place to pre-order a new Pixel phone is through the Google Store, which even offers 10% store credit rebates to high-tier Google One subscribers. But it's always wise to shop around to see what deals are available and may make the most sense for your budget.

Google Pixel 6a unlocked

Where outright buying a $1000+ flagship phone may not be feasible for many, picking up an unlocked Pixel 6a for $449 is more easily doable and offers the freedom to switch carriers at will. For those who don't care about mmWave 5G, choosing to buy an unlocked model will also be more affordable, as some carriers are only offering the mmWave variant of Pixel 6a for $499 — $50 extra.

Conveniently, the Pixel 6a is available for pre-order from a decent handful of retailers in the US. Some retailers, like Best Buy, are also offering customers a free set of the Pixel Buds A-Series with the purchase of the Pixel 6a.

  • Amazon — Free Pixel Buds A-Series
  • Best Buy — Free Pixel Buds A-Series, pre-orders opening soon
  • Target — No deals announced

Verizon Wireless Google Pixel 6a pricing, pre-order perks

The folks at Verizon are welcoming the arrival of the Pixel 6a — with full support for Verizon's 5G Ultra Wideband network — and the Pixel Buds Pro with open arms and steep discounts. New customers signing up for one of Verizon's 5G Unlimited plans can get the Pixel 6a for free, by way of 36 months of promotional bill credits. Meanwhile, existing customers can take $100 off the Pixel 6a's price, applied over the same 36 month period.

Additionally, any Verizon customer who purchases a Pixel 6a is entitled to a $100 discount on the Pixel Buds Pro, effectively making them half price. Similarly, the carrier is offering as much as 40% off accessories for the Pixel 6a, when you buy multiple.

pixel 6a case

AT&T Google Pixel 6a pricing, pre-order perks

While AT&T was a bit late to the game, launching pre-orders a few hours after other carriers, they've still got a competitive offer for new and existing customers alike. With no trade-in required, you can get pre-order the Pixel 6a from AT&T for just $2/month, applied as a bill credit over 36 months. Meanwhile, AT&T Business customers can get the new Pixel for just $0.99 with a two-year agreement.

T-Mobile Google Pixel 6a pricing, pre-order perks

The Google Pixel 6a is also available for pre-order through T-Mobile, with the carrier offering it for free on a new line (over 24 months of bill credits). Or you can take as much as $300 off the phone (also via bill credits) with qualifying trade-in. On top of that, T-Mobile has an exclusive deal with Google One, bringing 500GB of storage for $5/month or 2TB plus unlimited Google Photos for $15/month.

Google Pixel 6a pricing, pre-order perks at other carriers

Beyond the big three, there are a few other carriers that are offering the Pixel 6a to their customers, often including financing options built into your phone bill.


Check out 9to5Google on YouTube for more news:

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Google's adding the app permissions section back to the Play Store after removing it - The Verge

Posted: 21 Jul 2022 02:56 PM PDT

Google says it's rolling back its decision to remove a section from the Play Store that listed which permissions an app uses. The company had more or less replaced that info with its Data Safety section, which is supposed to give you an idea of what data apps are collecting and how that data is used.

The problem, as several commentators pointed out, is that the information in the Data Safety section came from developers, whereas the app permissions section was generated by Google. By removing it, Google made it impossible for users to do a quick fact-check by comparing the two sections or to use the info from both to get a more complete picture of what an app is up to and what it has access to.

In a Twitter thread on Thursday spotted by Android Police, Google says the app permissions section will return soon and that it made the decision to bring it back because of user feedback. At time of writing, I wasn't able to see it on my device, but when the section returns, it should be available along with the Data Safety section.

Google's Data Safety section, which it announced in May 2021 and started rolling out in April this year, is similar to Apple's privacy labels. Developers have to tell Google what they do with users' data (such as whether it's shared with third parties and what kind of data the app collects) and provide other info, like whether users can ask that their data be deleted and if the data is encrypted. While Google says that only developers know those details, it does say that it will take action against an app if it finds inaccuracies in the Data Safety info.

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